Something isn't working Symptom-by-symptom index of the things that go wrong, and where the answer lives.
Find your symptom. Most of these have a documented cause rather than a fault — the product skips things deliberately, and quietly, more often than it breaks.
Check these two first
A surprising share of "it's broken" turns out to be one of: the balance is at zero (calls and texts stop), or the contact is suppressed on one of the two block lists. Both are silent.
Symptom Likely cause A campaign is active but never dials or texts Standard campaigns wait to be triggered — they don't work a list on their own. Only batch campaigns dispatch themselves. See triggering a campaign Nothing happens when your CRM posts a lead No agent on the campaign, or a wrong API key — common problems Everything stopped at once Out of credits. Calls and texts both stop dead — not running dry A screen or feature isn't there Plan-gated, or it needs your own carrier account — plans , numbers
Symptom Likely cause Fewer calls went out than you had contacts Undialable number, Do Not Call, or blocked from texting — why fewer dialed One specific person is never called They're on a block list. A texting opt-out stops calls too — the two lists Answer rate suddenly dropped on one number Its reputation is going — when a number goes bad Calls show as "Spam Likely" Registration, volume per number, or warm-up — outbound deliverability Calls happen at the wrong time of day Working hours are in your time zone, not the contact's — campaign settings Calls cut off partway Max duration, default 30 minutes — call settings
Symptom Likely cause A sequence stopped for one person Eight possible reasons, all deliberate — why a message didn't send A sequence stopped after someone on your team opened the thread Replying by hand ends automation for that conversation, permanently — conversations No texts send at all, ever You can't text from a managed number, and registration must be approved — getting approved to text The number picker on a texting agent is empty Same — no A2P-registered number to choose A campaign won't start A texting campaign needs a business name — business name
Symptom Likely cause It won't offer any times No availability in range, or no event type — when a booking doesn't complete Bookings land at the wrong hour Time zones — time zones It books people too soon, or too far out Minimum notice and maximum advance — event types A pathway agent invents appointment times Booking has to be written into the step's prompt — it's only automatic on prompt agents. See knowledge, tools and transfers
Symptom Likely cause A tool never fires Its description is too vague — when it doesn't fire Your system never receives the data Check the delivery log first — webhooks Deliveries show as failed and aren't retried A non-2xx response is logged, not retried — delivery mechanics GoHighLevel can't read the payload Encryption must be off for GHL — GoHighLevel
Symptom Likely cause Contacts are duplicated Re-importing the same file doesn't dedupe — contacts Reports look empty The range. It defaults to All time — the dashboard A headline number isn't what you expected The third card counts your primary result , not appointments — reports Results don't match how you talk about them Rename them — it relabels history too — defining results
Two things worth doing before asking anyone:
Read one transcript end to end. Conversations answers more questions than any dashboard, because it shows what was actually said.
Reproduce it as a test. If it's a pathway, turn the bad conversation into a test — then you'll know when it's fixed, and it stays fixed.